The Internet has been the biggest change of our lifetimes. It’s changed our world more than air travel, the automobile, telephone or even electricity Internet Marketing Has Changed Every Business Every business has been changed by the new ways the Internet allows us to market and deliver products and services.
New business methods and new business models are being discovered every day. The technology is changing at a bewildering rate.
When an entrepreneur, or business, applies these new business methods well, they can make enormous profits. But with every innovation, there are winners and losers. The bar has been raised. Companies that don’t capitalize on the new ways of doing business often find themselves less competitive than they were just a year before. Internet Marketing is Powerful – But Not Easy
New Internet Marketing technologies and tactics are being developed every day. But it’s also getting more complex every day – and harder to understand.
Consider email as just one example. Email has been the web’s killer app for 25 years. Today, just setting up and operating an email server is harder than it has ever been. Ten years ago it was easy. Today, you have to be an expert to send an email and have a reasonable chance of it getting past all of the spam and security systems. Making It All Work Seems to Need a Degree in Computer Science
Just a few years ago it was pretty easy. You needed a website and email. Now every business needs a blog, online transaction processing, twitter feeds, a Facebook page, LinkedIn and a bewildering array of complementary new technologies that all need to work effectively together.
Even the Experts Need Help
Our team have been doing Internet Marketing from when the earliest days of the net. Most of us don’t do anything else. And we can’t keep up. These days it’s just not possible to be really good at more than a few Internet Marketing technologies and techniques.
We Help You Grow Your Business with Internet Marketing
The Internet Marketing Center has been helping business owners and entrepreneurs capitalize on Internet Marketing since 1996. We’ve helped over 300,000 businesses grow faster, and be more profitable, using internet marketing.
Whether you have an existing internet business you’d like to make more profitable, or whether you have a traditional business that needs an internet strategy or even if you are just thinking about staring an internet business – we can help.
Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
In 2008, The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found that the potential for collecting data was up to 2,500 times per user per month.
Your marketing plan is your plan to bring your product or service to the market place. Marketing strategies match or transform your product or services to the needs of your customers. Good market research will uncover marketing ideas for new products or services that are not presently being met.
The first step is a market analysis. This analyzes the market size, growth characteristics, buying trends and trends for the future. It profiles the competitors in the market you want to compete in. What are their strengths, weaknesses and unique selling proposition. What are opportunities are there that are not being satisfied? Profile your current and potential customers. How do they make their buy decision? What are they looking for that isn't available today?
Marketing strategies and tactics are your plans to capture a niche or an entire market segment based on your company capabilities and the needs of the market. Marketing strategies should include product positioning strategies, pricing, distribution, channel penetration, advertising, Internet, public relations, tradeshows, use of reps, telemarketing, direct mail, etc.
Introducing new products or services to the market is a major stumbling block for most small businesses. Frequently an aggressive marketing manager will commit to a new product before it has ever been prototyped.
The new product development process should not be based only on technology and process capabilities (engineering driven). The new product launch that is based only on satisfying an un-met market need without taking into account company capabilities is equally bad (marketing driven). New product introductions need to be a joint venture between marketing and engineering to be effective.
A well thought out marketing plan is needed in today's world. MGolabchi and Associates can help develop the right plan for your business. We work with you and your staff to create your own blueprint for success. We work with startup organizations as well as mature organizations.
As a business owner you should never underestimate the value of marketing consulting. Marketing consulting is vital to the success of your business. Marketing consulting focuses on developing a plan that increases exposure, builds publicity and results in your business having a presence. Good, strategic marketing consulting not only devises fresh ideas but ways to implement them to get results. As a professional marketing consulting
firm, MGolabchi & Associates works with you to develop the strategies and campaigns that fit your business’
needs and goals. At MGolabchi & Associates we partner with you to become a part of your team – and work to
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